Process shots
Building our own F*ing table.
Business model designs and Minimum Viable Product Roadmap for F*19 design studio.
F*19 is the working moniker of a loosely organized group of ten designers who entered the graduate design foundation program at the IIT Institute of Design in 2018.
This project was a 12-week exploration and definition of the foundational principles of F*19 as a design business. Through worksessions of guided discussion and play, we dreamed about how to create a design organization that could be “joyful and abundant” in its effect on the world around us.
What resulted is two business model designs focused on social and systemic design impact, while centering relationship building and care for ourselves and whomever we have the opportunity to work with.
In my role as project lead I developed unique workshop materials and design frameworks for business model design and a minimum viable product roadmap for F*19.
F*19's internal business model is being prototyped in the fall of 2020.
"We are building a table that we don’t need to be invited to, and to which we can extend an invitation to others."
- F*19 Strategy Guide, 2020.
TLDR.
Project role
Project Lead
Project Advisor
F*19 Members
Harini Balu
Justin Bartkus Todd Cooke Audrey Gordon Jessica Nelson Jason Romano Jiani Sapathy McKinley Sherrod J. Smyk
Justin Walker
Design question
What would the business model for a values-based, member-focused design studio look like?
Tools
-
Workshop discussion guides
-
F*19 Business Model Canvas
-
Miro
-
Adobe InDesign
-
IIF World building Game
-
Business Model Design Expansion pack to the IIF World building Game
Process
12-week series of workshops for the development of Defining Values and business model design. Workshops included guided discussions, collaborative review of research, speculative game play, and co-design sessions.
Adaptation of various business model canvases for the creation of a unique social-impact focused business model template tailored to F*19 group values.
Creation of unique workshop materials, methods and frameworks tailored to business model design.
Outcomes
F*19 strategy guide
-
The F*19 Business Models for internal and external projects
-
F*19 Values Statement
-
F*19 Minimum Viable Product Roadmap
Design framework
-
F*19 Business Model Canvas: template and completion guides.
Workshop materials
-
Business Model Design Expansion pack to the IIF World building Game
-
Discussion guides for collaborative business model development workshops.
F*19 strategy guide.
Strategy documents for the F*19 business prototype including: maps and descriptions of business models, key values statement and a minimum viable product development roadmap.
F*19 business model canvas.
Business design framework adapted from the Social Stakeholder Business Model Canvas,
The Lean Canvas, and the traditional
Business Model Canvas.
Business model design workshop tools.
Templates and guides developed for and through
the business model design work sessions.
Reflections + next steps.
F*19's internal business model is being prototyped in the fall of 2020. The prototyping phase is being led by another member
of the F*19 team.